Curtin Memorial Library
 
 

Mount Saint Mary College Authors

Division of Business

ARTICLES
Title: Tropicana : social media teach marketers a branding lesson
Authors: Colleen P. Kirk, K.A. Berger
Periodical:Journal of Critical Incidents, v4, 2011, p108-111.
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Title: Some people just want to read: the roles of age, interactitivy, and perceived usefulness of print in the consumption of digital information products
Authors: Colleen P. Kirk, L. Chiagouris, P. Gopalakrishna
Periodical:Journal of Retailing and Consumer Services, v19, n1, 2012, p168-178.

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Title: The effect of nonconscious goals on investor choice
Authors: Colleen P. Kirk, Bernard McSherry
Periodical:Journal of Behavioral Finance & Economics, v2, n2, 2012, p1-13.

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Title: The impact of brand value on firm valuation: the moderating influence of firm type
Authors: Colleen P. Kirk, B. Wilson, I. Ray
Periodical:Journal of Brand Management, v20, n6, 2013, p488-500.

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